Hi. Welcome to the blog. Hopefully, if you’re here, it’s because you’re interested in the worlds of Digital Technology and Customer Experience and how they combine. This site is all about examining and celebrating the relationship between technology and CX. It’s a place for me (and anyone else who is interested) to blog about theories, […]

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I’m currently working as a BA / ScrumMaster for the Data Lake team at one of the world’s biggest online fashion retailers, which has been an interesting journey so far. It’s not my first big data project, but as always I’m amazed at how the technology has moved on since my last comparable project. One […]

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